February 2023 Advertising
Feltrinelli campaign
“If you don’t like reading is because you haven’t found the right book for you”.
If people can match, then the same can happen between people and books. This is the idea that brought us to find the solution for a creative communication, that embraces all the five topics that the client required.
Insight: we all want to find our perfect match.
Concept: creating a parallelism between the books world and that of love and dating.
Books at -60%
"The moment to fulfill your forbidden fantasies"
Free delivery
"The only thing that you miss for a cuddling afternoon"
Gift card
"Big, small, long, short... each one has its own tastes”
Online features/Website
“Even if you want to do it in the middle of the night”
Summer readings
“The only summer love that doesn’t break your heart”
This is a group project done together with Kali Argov, Inbal Sandbank,
and Eliane Poitrinal.
